Leena Kejriwal is a social artist based in Mumbai and Kolkata.

After over a decade of following leaders in the red light districts of Kolkata she founded The Missing Project in 2014, a public campaign against sex trafficking and slavery with the single purpose of prevention of trafficking through education, empowerment and mass awareness.

Her key takeaway over the years has been that sex abuse exploitation and trafficking  is a social issue first and criminal later, and the public who is the biggest stakeholder in the issue is not engaged in anti trafficking initiatives.

Her approach of creating social impact by making the public a catalyst against trafficking through art and (inter)active technology makes Save Missing Girls a game-changer in the anti-trafficking domain. It won the Thomson Reuters Anti trafficking campaign of the year award in 2021 and the Nasscom foundation Social Innovation award in 2022.

She has been honored with multiple awards and accolades for her unique artistic take on this grave social issue: World Summit Award 2020, Her Story Woman On a Mission Award (2019), the mBillionth award for the Missing Game (2018), the YFLO Women Achiever Award (2016), and the Yes Foundation Changemakers Award (2015), to name a few.

She has made relevant public presentations at game conferences, including Game for Change Conference (NYC, 2017), The South Korean Game Developers Conference (Seoul, 2017), the Amaze Festival (Berlin, 2018), Indian Game Developers Conference 2020, and a six time TEDx Speaker.

Kejriwal has run successful crowdfunding campaigns to support and spread awareness on these issues. In 2016 she launched the Missing Game for the Cause, which won the NASSCOM Indie Game of the year and ranked #1 on Google Play Store (Popular Free Games Category).

The work has got the attention of world wide media and has been broadcasted in BBC, Al Jazeera, SBS World News, the Guardian, The Telegraph, The Sunday Tribune, The Hindu, to name a few.